Pond Farm Brewing Co.
A full redesign of the brewery & taproom's website — from the ground up, not a template patch.
Pond Farm needed a site that could keep up with a working brewery and taproom — menus that change, events that need promoting, merch and gift cards that need to sell online, all without pulling staff away from the floor to update a webpage.
The redesign covered the full site: structure, visual design, and original product and lifestyle photography shot on location. Just as important was what happens after launch — a CMS setup and back-of-house workflow the team could actually run themselves, day to day, without calling a designer every time the kitchen hours change.
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